SEO report of investment-writing.ch

Markenstrategie Umsetzung

www.investment-writing.ch/

Inhabergeführte Markenagentur mit Leistungsausweisen in strategischen Positionierungen, Markenanalysen und Entwicklungen, Kommunikationskonzepten und ...


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.investment-writing.ch/

Character length : 26

Title
Markenstrategie Umsetzung
Description
Inhabergeführte Markenagentur mit Leistungsausweisen in strategischen Positionierungen, Markenanalysen und Entwicklungen, Kommunikationskonzepten und Marktbearbeitungsstrategien. Dazu gehören die Unternehmensidentität, Positionierungs- und Differenzierungsstrategien, (On- und Offline) Marketingstrategien für den B2B- und B2C-Markt, Online Marketing Strategien, digitale Markenführung, Product Management, empirische Analysen, nationale und internationale Markenführung und interne Markenführung.
Keywords (meta keywords)
Marke KMU Image Strategie Umsetzung Stra­te­gi­sche Be­ra­tung Un­ter­neh­mensent­wick­lung Mar­ken­ent­wick­lung Un­ter­neh­mensi­den­ti­tät Po­si­tio­nie­rungsstra­te­gi­e Dif­fe­ren­zie­rung Corpor

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”de”.
Title
Markenstrategie Umsetzung

Character length : 25

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 16%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
144000
Heading structure in the source code
  • <H3> Angebotspaket
  • <H3> Markenstrategie
  • <H3> Markenführung
  • <H3> Markenauftritt
  • <H1> Marke - Strategie - Umsetzung
  • <H2> Wir freuen uns über die neue Kundenwebsite - www.pontine.ch
  • <H2> Was ist Employer Branding? Wie ist Ihre Arbeitgebermarke positioniert?
  • <H2> Was wird bei einer Markenanalyse gemacht?
  • <H2> Kunden
Word cloud
  • marke9
  • kunden5
  • branding5
  • markenanalyse4
  • marketing3
  • markenauftritt3
  • internal3
  • markenführung3
  • markenstrategie3
  • employer3
  • strategien2
  • arbeiten2
  • freuen2
  • startseite2
  • arbeitgebermarke2
  • unterstützen2
  • kmu2
  • umsetzung2
  • pontine2
  • konzepte2
  • positionieren2
  • massnahmen2
  • angebote2
  • markenpositionierung2
  • leistungen2
  • markenarchitektur2
  • kommunikationskonzept2
  • markendesign2
  • fachreferate2
  • markenthermometer2
  • blog2
  • seminar2
  • nicole2
Keyword matrix
wordtitledescriptionsheading
marke
kunden
branding
markenanalyse
marketing
markenauftritt
Two Word cloud
  • startseite blog2
  • angebote internal2
  • fachreferate seminar2
  • kommunikationskonzept markendesign2
  • internal branding2
  • und strategien2
Three Word cloud
  • startseite blog leistungen2
  • wir freuen uns2
  • markenthermometer fachreferate seminar2
  • markenarchitektur markenpositionierung markenauftritt2
  • marketing massnahmen angebote2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 40 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.61 seconds have passed until the page started to load.
Loading time
1,252 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
76
Number of source domains
5
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://www.investment-writing.ch/.. /jquery-1.7.1.js?m=1365758476
  • https://www.investment-writing.ch/.. /jquery.fancybox.pack.js?m=1365758477
  • https://www.investment-writing.ch/.. /fancy-main.js?m=1365758469
  • https://www.investment-writing.ch/.. /doTimeout.js?m=1365758472
  • https://www.investment-writing.ch/.. /main-customnavigation.js?m=1365758472
  • https://www.investment-writing.ch/.. /jquery.hoverIntent.min.js?m=1363943392
  • https://www.investment-writing.ch/.. /jquery.ui.touch-punch.min.js?m=136620341...
  • https://www.investment-writing.ch/.. /allinone_bannerRotator-unminified.js?m=1...
  • https://www.investment-writing.ch/.. /jquery.flexslider-min.js?m=1366265257
  • https://code.jquery.com/ui/1.10.3/jquery-ui.js
  • https://www.investment-writing.ch/.. /accordion_normal.js?m=1380184559
  • https://www.investment-writing.ch/.. /hyphenator.js?m=1369289364
  • https://www.investment-writing.ch/.. /main.js?m=1369406498
List of render blocking css files
  • https://fonts.googleapis.com/css?family=Ubuntu:300,400,500,700,300ita...
  • https://fonts.googleapis.com/css?family=Ubuntu+Condensed
  • https://www.investment-writing.ch/.. /error.css?m=1365757833
  • https://www.investment-writing.ch/.. /jquery.fancybox.css?m=1365758477
  • https://www.investment-writing.ch/.. /layout.css?m=1397658389
  • https://www.investment-writing.ch/.. /typography.css?m=1369403638
  • https://www.investment-writing.ch/.. /form.css?m=1368000223
  • https://www.investment-writing.ch/.. /customnavigation.css?m=1369385015
  • https://www.investment-writing.ch/.. /jquery-ui-1.10.3.custom.css?m=1368029261...
  • https://www.investment-writing.ch/.. /allinone_bannerRotator.css?m=1369381223
  • https://www.investment-writing.ch/.. /flexslider.css?m=1369406115

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • https://www.investment-writing.ch/mysite/javascript/jquery/jquery-1.7.1.js?m=1365758476
  • https://www.investment-writing.ch/mysite/javascript/fancybox/source/jquery.fancybox.pack.js?m=1365758477
  • https://www.investment-writing.ch/mysite/javascript/fancybox/fancy-main.js?m=1365758469
  • https://www.investment-writing.ch/mysite/javascript/customnavigation/doTimeout.js?m=1365758472
  • https://www.investment-writing.ch/mysite/javascript/customnavigation/main-customnavigation.js?m=1365758472
  • https://www.investment-writing.ch/mysite/javascript/jquery.hoverIntent.min.js?m=1363943392
  • https://www.investment-writing.ch/mysite/javascript/all_in_one_slider/jquery.ui.touch-punch.min.js?m=1366203413
  • https://www.investment-writing.ch/mysite/javascript/main_v3/bannerRotator/js/allinone_bannerRotator-unminified.js?m=1366802360
  • https://www.investment-writing.ch/mysite/javascript/flexslider/jquery.flexslider-min.js?m=1366265257
  • https://www.investment-writing.ch/mysite/javascript/list/accordion_normal.js?m=1380184559
  • https://www.investment-writing.ch/mysite/javascript/hyphenator.js?m=1369289364
  • https://www.investment-writing.ch/mysite/javascript/main.js?m=1369406498
File size of all javascript files combined
807.84KB
Javascript minifying
You can save 64.3KB (38% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • https://www.investment-writing.ch/browserConfigCheck/css/error.css?m=1365757833
  • https://www.investment-writing.ch/mysite/javascript/fancybox/source/jquery.fancybox.css?m=1365758477
  • https://www.investment-writing.ch/themes/idun/css/layout.css?m=1397658389
  • https://www.investment-writing.ch/themes/idun/css/typography.css?m=1369403638
  • https://www.investment-writing.ch/themes/idun/css/form.css?m=1368000223
  • https://www.investment-writing.ch/themes/idun/css//nav/customnavigation.css?m=1369385015
  • https://www.investment-writing.ch/mysite/javascript/jqueryUI/jquery-ui-1.10.3.custom.css?m=1368029261
  • https://www.investment-writing.ch/mysite/javascript/main_v3/bannerRotator/allinone_bannerRotator.css?m=1369381223
  • https://www.investment-writing.ch/mysite/javascript/flexslider/flexslider.css?m=1369406115
File size of all css files combined
198.40KB
CSS minifying
You can save 33.4KB (19% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
29.94KB
Gzip compression
Error! By using Gzip you can save 78.8KB (83% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
48
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.investment-writing.ch/.. /DDC-logo1-XL.pngExpiry time is not specified
https://www.investment-writing.ch/.. /ICT-Berufsbildung-LOGO-3.jpgExpiry time is not specified
https://www.investment-writing.ch/.. /Logo-Dill-Noth-Optik-300-3.jpgExpiry time is not specified
https://www.investment-writing.ch/.. /Logo-Optik-Dill-und-Noth3.jpgExpiry time is not specified
https://www.investment-writing.ch/.. /PT-LOGO-farb-1.pngExpiry time is not specified
https://www.investment-writing.ch/assets/Referenz/Logo/ROKJ-Logo.pngExpiry time is not specified
https://www.investment-writing.ch/assets/Referenz/Logo/alpiq.jpgExpiry time is not specified
https://www.investment-writing.ch/.. /bioengeneering.jpgExpiry time is not specified
https://www.investment-writing.ch/.. /credit-suisse.jpgExpiry time is not specified
https://www.investment-writing.ch/assets/Referenz/Logo/delica.jpgExpiry time is not specified
https://www.investment-writing.ch/.. /dis-zuerich4.jpgExpiry time is not specified
https://www.investment-writing.ch/assets/Referenz/Logo/e2.jpgExpiry time is not specified
https://www.investment-writing.ch/assets/Referenz/Logo/essilor.jpgExpiry time is not specified
https://www.investment-writing.ch/assets/Referenz/Logo/frey.jpgExpiry time is not specified
https://www.investment-writing.ch/assets/Referenz/Logo/gaucho.jpgExpiry time is not specified
https://www.investment-writing.ch/.. /idun-0002-fetz.pngExpiry time is not specified
https://www.investment-writing.ch/.. /idun-0016-hafner.pngExpiry time is not specified
https://www.investment-writing.ch/assets/Referenz/Logo/kgv.jpgExpiry time is not specified
https://www.investment-writing.ch/.. /logo-hunkeler2.jpgExpiry time is not specified
https://www.investment-writing.ch/.. /maria-dolores.jpgExpiry time is not specified
https://www.investment-writing.ch/assets/Referenz/Logo/miromico.jpgExpiry time is not specified
https://www.investment-writing.ch/.. /netphone-logo.jpgExpiry time is not specified
https://www.investment-writing.ch/.. /optiq-guetesiegel1.jpgExpiry time is not specified
https://www.investment-writing.ch/.. /pierre-fabre.jpgExpiry time is not specified
https://www.investment-writing.ch/.. /pro-integral.jpgExpiry time is not specified
https://www.investment-writing.ch/assets/Referenz/Logo/rehaswiss.jpgExpiry time is not specified
https://www.investment-writing.ch/assets/Referenz/Logo/sihlcity.jpgExpiry time is not specified
https://www.investment-writing.ch/assets/Referenz/Logo/simatec.jpgExpiry time is not specified
https://www.investment-writing.ch/assets/Referenz/Logo/sun-queen.jpgExpiry time is not specified
https://www.investment-writing.ch/assets/Referenz/Logo/swisscom.jpgExpiry time is not specified
https://www.investment-writing.ch/assets/Referenz/Logo/team-93.jpgExpiry time is not specified
https://www.investment-writing.ch/assets/Referenz/Logo/tremonte.jpgExpiry time is not specified
https://www.investment-writing.ch/.. /university-st-gallen.jpgExpiry time is not specified
https://www.investment-writing.ch/.. /victorinox.jpgExpiry time is not specified
https://www.investment-writing.ch/.. /croppedimage940350-Bergbahnen-Pilatus.jp...Expiry time is not specified
https://www.investment-writing.ch/.. /croppedimage940350-idunteaser.jpgExpiry time is not specified
https://www.investment-writing.ch/.. /croppedimage940350-markenarchitektur2.jp...Expiry time is not specified
https://www.investment-writing.ch/.. /croppedimage940350-markenstrategie.jpgExpiry time is not specified
https://www.investment-writing.ch/.. /bottomNavOFF.pngExpiry time is not specified
https://www.investment-writing.ch/themes/idun/images/arrow-left.pngExpiry time is not specified
https://www.investment-writing.ch/themes/idun/images/arrow-right.pngExpiry time is not specified
https://www.investment-writing.ch/themes/idun/images/logo.pngExpiry time is not specified
https://www.investment-writing.ch/.. /teaser_text_bg.pngExpiry time is not specified
https://www.investment-writing.ch/.. /teaser_title_bg.pngExpiry time is not specified
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
0.97MB
Image optimisation
You can save 679.7KB (69% compression) by optimising the images below:

 Links

We found a total of 68 different links.
Internal links: 67
External links: 1

External links:

Link text (anchor) Link strength

Internal links:

Link text (anchor) Link strength

 Website security

IP
78.46.6.166
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H3 : Markenstrategie, ( 0px from top )
  • H3 : Markenführung, ( 0px from top )
  • H3 : Markenauftritt, ( 0px from top )
  • H3 : Angebotspaket, ( 270px from top )
  • H1 : Marke - Strategie - Umsetzung , ( 387px from top )
  • H2 : Wir freuen uns über die neue Kundenwebsite - www.pontine.ch, ( 1129px from top )

 Typos

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